MEDIA RELEASE: Shine a light on blood cancer this Spring
More than 35,000 Australians will unite to walk together and to shine a light on blood cancer at the annual Light the Night event across the country this October.
The Leukaemia Foundation's beautiful lantern walk is the only event in Australia that truly brings the country's blood cancer community together at local events, with crowds creating a sea of glowing support for Australians affected by blood cancer.
Participants carry lanterns in symbolic colours of blue, white and gold on a beautiful, reflective walk.
Gold … to remember loved ones lost
White … to honour those battling the disease, and those who have won the fight
Blue ... to show support and hope for a cure for the future
Leukaemia Foundation CEO Bill Petch urged Australians to come together for an unforgettable experience in support of the blood cancer community to help work towards a future free from the disease.
“This is an opportunity for the community to band together and transform the darkness into an ocean of support to give hope to all those Australians impacted by blood cancer,” he said.
“Light the Night is a time for Australians to walk beside friends and family in support, to reflect on your own blood cancer journey, or to remember loved ones lost."
Every day another 41 Australians are diagnosed with a blood cancer – the equivalent to one Aussie every 36 minutes.
Blood cancer still claims more lives than breast cancer and melanoma and sadly an Australian loses their life to blood cancer every two hours.
Mr Petch said research is improving survival – but there’s still a long way to go.
“The Leukaemia Foundation’s commitment to advancing blood cancer research is as strong as ever,” he said.
“Since 2002, the Leukaemia Foundation has invested more than $47 million into research, producing ground-breaking results and supporting the academic and research career of almost every senior haematologist in Australia.
“But with more than 110,000 Australians living with blood cancer or related disorders and diagnosis rates on the rise, more research into understanding the causes, better treatments and cure for blood cancer is urgently needed.
Mr Petch said funds raised by Light the Night would be directed into the Leukaemia Foundation's National Research Program to continue the fight for a cure.
"Light the Night lantern holders can become part of the solution, helping to support research to help more Aussies survive blood cancer and live a better quality of life.”
Australians are invited to find out more about their local event details and locations and to become a part of Light the Night today by signing up now. Australians can also reserve lanterns to pick up on the night, or lanterns can be purchased at the event.
For all media enquiries, please email firstname.lastname@example.org or contact Gail Heritage on 0410 755 514.
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